Mobile Web Design

Why you need a Mobile web design

Mobile web design is no longer just limited to phones, there are now a plethora of internet connected devices which make accessing a website possible anywhere inside or outside of the home/workplace.

Whether you’re living in London or elsewhere in the world, we’re sure you’ve noticed the multitude of devices being used in the workplace, on public transport and in the home.  This means that having a mobile accessible site is no longer a luxury, but a necessity for any organisation.

Consider these facts:

  • 75% of online content is being accessed via mobile devices.`
  • Access to mobile websites has more than doubled in the last four years
  • 32% of UK customers make purchases on their smartphones
  • The Google algorithm strongly favours mobile-friendly websites, and search engines are the most popular starting point for mobile research (48% of users reach a websites using the search engine)

For charities and non-for-profit organisations, a mobile site has been shown to increase fundraising efforts significantly, allowing users to donate with ease from any location and at any time at their convenience.  For e-commerce and others businesses, a mobile site has been proven to effectively improve sales and lead conversions and ROI.

Responsive or Adaptive?

There are different ways of creating a mobile site, and the path you choose will depend on the nature of your existing website and your business goals for each device.

The two most popular options for mobile web design are Adaptive and Responsive design, the main difference between the two being that Responsive web design uses fluid and flexible grids, while Adaptive web design adjusts the grids at specific screen screen sizes.

In the past, developers created a different site for every platform, and the reader would be redirected automatically to a certain version based on which device they were accessing it from. This option allows you to create different functionalities and a different customer journey for each platform.

Today, the most popular option is Responsive design – An elegant solution comprising of adjusting one website to the different screen resolutions. With this option, there is no need to rethink and rebuild the entire website for each platform, and the brand consistency is maintained throughout. The pages and internal layout will remain the same, which also makes analysis and reporting easier. However, this option does not allow for much functionality differences between devices.

Just take a look at this organisation, and how it’s fundraising was transformed by a new, mobile-friendly design:

Care International Homepage on three screens

Case Study – Care International UK

Much thought and research goes into mobile web design and creating the best customer journey, taking into account the key functionalities of a variety of mobile devices.

We’d love to discuss your mobile needs, click below to contact us now or to see our work, or pop by our offices in London.