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top digital industry news – August 2019

top digital industry news – August 2019

top digital industry news – August 2019

home / Archives for August 2019

We share the digital industry’s best news stories, insights and tips from the last month…

Pedalo & client news

web design & maintenance

  • Tips for building a high-converting FAQ page
  • Why user testing is important when you’re designing or updating your site
  • The top 100 websites in the world are visualised in this infographic (spoiler: Google, YouTube and Facebook come top)

SEO

marketing & social

tech & digital

Don’t forget to follow us on Twitter and LinkedIn for regular news and updates. Or, for on-demand digital expertise, please get in touch and we’ll be happy to help!

 

10 ways to improve your health & fitness website

10 ways to improve your health & fitness website

10 ways to improve your health & fitness website

home / Archives for August 2019

Want to get better results from your health and/or fitness website? Read on for our top tips to maximise online success…

1. make your homepage eye-catching

Your homepage is your shop window, and is usually the first thing a potential customer sees online. It should be uncluttered, with bold imagery and a clear statement about what you offer to draw users in.

2. keep navigation simple

Users will have differing reasons for coming to your site – whether they want to book a massage, find out what time your gym is open until, or learn more about your Pilates teachers. Ensure you have simple, user-friendly navigation so people can find what they need, with clear menu sections for important information like timetables, prices, location(s) and booking.

3. check your speed

Page speed is how quickly your web pages are displayed to users. Faster sites not only provide better user experience (resulting in more bookings) but are also ranked more highly on search engines. Google has a great free PageSpeed tool which checks your website’s speed and gives recommendations for improvements.

4. ensure software is up to date

Whatever site software you use, it needs to be updated regularly to maximise security and performance. If you forget to update, your site is vulnerable to hacking and users may also have a frustrating experience when your site doesn’t function correctly. How you upgrade to the latest version depends on your software but can be as simple as a couple of clicks.

5. get mobile & tablet-friendly

Mobile and tablet browsing accounts for more than half of internet traffic, so it’s essential to have a responsive or mobile-friendly website. Google has a free mobile test tool which checks the mobile-friendliness of your site and offers suggestions for improvement. If your website isn’t responsive and/or doesn’t have a mobile version, you may need to get a plugin or update your site’s code so that it can work effectively across devices.

6. compel users into action

What do you want website visitors to do? Whether you want people to sign up to your mailing list, buy a class pass, or book an osteopathy treatment, it’s important to include a clear and compelling message that’s relevant to the task. Using clear ‘call to action’ buttons, such as ‘sign up’ or ‘enquire now’ in prominent places on your site is a great way to encourage users to take action.

7. make booking easy

Most people like to book their health and fitness activities online, whether it’s for a HIIT class after work or a relaxing spa day. Whatever booking tool(s) you use, make the process as simple as possible by showing clear information about costs, times and locations, and enabling people to complete their booking within a few clicks. It’s a good idea only to ask for essential personal data, to offer a variety of payment methods, and to be clear about your refund/cancellation policy.

8. add interesting content

Add interesting blogs, videos or other content to your website regularly to encourage both new and existing customers to visit. Whether you offer tips for warming up or advice on managing back pain, as long as your content is relevant it will help increase your website traffic and boost your search engine rankings. 

9. update your metadata

Metadata is the information displayed by search engines in users’ search results listings. Whilst Google is able to pull data directly from your website, it’s best to write specific metadata for each page to grab potential users’ attention. It should be optimised for your organisation, with relevant keywords such as ‘Low cost physiotherapy in Croydon’ or ‘Beginners yoga class in Greenwich’. You may need to install an SEO module or plugin in order to edit your metadata.

10. check analytics

Finally, it’s important to keep an eye on your site’s analytics to understand how people are using and engaging with your site. Which pages do people visit most frequently? How many users are converting (eg. by booking a health or fitness activity or signing up to your newsletter)? By regularly monitoring your stats, you can keep using this to data to improve and optimise your site.

need expert help to manage your health & fitness website?

With two decades of experience, we’ve worked with numerous health and fitness clients including Ten Health and Fitness, Colets, World Cancer Research Fund, Moorfields Eye Hospital, Cavells Nurses’ Trust and many others. We cover a wide range of technologies and systems but have specialist expertise in WordPress, Drupal and Mindbody.

We do digital differently – offering on-demand website support where you buy support hours and use them as and when needed for web maintenance or improvement work (such as fixing bugs, improving site security or upgrading software). For more information or to chat about your website needs, please get in touch.

why user testing is important

why user testing is important

why user testing is important

home / Archives for August 2019

User testing shows how people navigate your website and any problems they encounter. We explain why it’s an important component of digital success…

what is user testing?

User testing (or usability testing) is where test participants perform various tasks on your website, vocalising their thoughts throughout the experience. The people are usually your website’s target audience – often existing or potential clients/supporters. Both users’ feedback and their actions on your site is recorded and analysed. User testing can be done in person or remotely/online, either with just a user or with a professional facilitator also present to provide guidance and ask probing questions.

why is user testing important?

User testing provides clear and indisputable evidence about how people navigate your site and what problems/difficulties they encounter. It also gives information about how they understand your menu, how they feel about any visual/design elements, and what information they pay most attention to. All of this data can be used to optimise your site’s user experience and maximise its performance. It’s ideal to do user testing early on during a website design/build process so it can feed into how your site is structured, but it’s still beneficial to do later on when small changes – such as to wording or menu layout – can improve results.

what’s the best way to conduct user testing?

User testing can be provided by a digital agency or online UX testing service, or organised and conducted internally. However it’s arranged, we recommend the following user testing guidelines:

  1. Plan effectively – make sure you know exactly what you want users to test and give the same script/information to each user to ensure consistency.
  2. Recruit the right participants – make sure that the people testing your site are your current or target audience to ensure data reflects the people your site is trying to engage. You can ask current customers to test your site by providing financial incentives or encouraging them to play a role in shaping the development of your company.
  3. Let the user guide the process – ensure that you don’t provide too much information or explain how you want the user to behave so that you get results that reflect people using your website on a normal, day-to-day basis.
  4. Test a large sample size – whilst user testing is about qualitative data and even just a handful of users will generate useful results, it’s worth testing a large sample if possible to avoid data being skewed by anomalies.
  5. Listen to the results – take notice of what users say and struggles they have, and use this to make changes, whether big or small, to improve your site’s user experience.

For further help with user testing or developing your website in any other way, please get in touch and we’ll be happy to help.