Alliance for a Cavity-Free Future – developing microsites


The Alliance for a Cavity-Free Future (ACFF) came to us with a WordPress website that was dated and not mobile friendly. They wanted a new site that would provide clear information about preventing tooth decay and that would connect their 26 Chapters around the world.


ACFF website | Pedalo web design London

We conducted user experience research and found that the ACFF’s key audiences are dental professionals, families/parents, and its global Chapters. Using WordPress, we then developed a new design theme which provides structured user journeys and clear information tailored to each of these audiences, optimising the site for viewing on any device.

To connect the ACFF’s worldwide Chapters, the new site allows microsites to be created for each of the international Chapters within the main structure. These microsites can be managed by admins in each country and have multi-language functionality so that content can be added in each chapter’s local language. We also created a visually-appealing interactive map to enable users to find their nearest ACFF Chapter.

A site that allows for creation of 26 microsites means that the ongoing cost of ownership is reduced as each Chapter does not need a separate web presence. It also ensures branding is consistent across the ACFF’s Chapters, and makes it easier for users to navigate and find relevant information.


The ACFF’s new website was launched in December 2017. Let us know what you think!


If you’re interested in getting a new website design or optimising your existing website, please get in touch and we’ll be happy to discuss your requirements.

The Alliance for a Cavity Free Future (ACFF) is a global not-for-profit organisation dedicated to promoting integrated clinical and public health action in order to stop dental caries and tooth decay. Its goal is that every child born after 2026 should stay cavity free during their lifetime. The ACFF has 26 Chapters working across six continents.

Project Highlights

  • Developing microsites within the main site structure

  • Creating an interactive map

  • Adding multi-language functionality

  • Optimising for mobiles and tablets