Competitor analysis is a benchmarking process centred around competing products. A comparison can be made to determine the good points from the ones needing improvement when rated against a pre-defined set of criteria.
Competitor benchmarking is typically conducted in the early phases of user-centred projects to help feed into design, user experience and functionality.
The benefits of competitor analysis
- Makes it easy to compare one product or service to another
- Is a great way to investigate what other organisations are doing and how it will relate to you
- Gives an in-depth understanding of your competitors and their strengths and weaknesses
- Provides an opportunity to learn from your competitors and apply these insights to your project solution
How is it done?
Competitor benchmarking analysis is carried out at the early stages of a project. It is done by comparing the strengths and weaknesses of your organisation’s website to competitors’ websites. The information collected is then analysed and used to identify the key areas that need to be improved.
What will you discover?
We produce a report which contains suggested improvements and opportunities identified. We can also develop interactive wireframe solutions to visualise our recommendations. Our competitor benchmarking technique gives you a great understanding of the strengths and weaknesses of your digital offering and how you can proceed to maximise results.
Get in touch to learn more about how we can help you.