User experience research and design is the key to Pedalo’s people powered web design approach as it centres on understanding all of the human elements that will make or break your site. With all the information we gather through our research methods, we then put all those juicy lessons learned into practice via UX design.

User experience research involves investigating your audience’s behaviours, attitudes and emotions about using a particular product, system or service, in this case your website.  This includes the practical, experimental, affective, meaningful and valuable aspects of human-computer interaction and product ownership.

We build clever and informed websites that take advantage of insights gained whilst collaborating with our clients to learn more about them and their target audiences. The user or customer journey is examined in detail and optimised for the greatest satisfaction and conversion.

User experience research and design techniques

Our client’s existing work in this vital area can vary greatly and so we tend to tailor research and design techniques to each on an individual basis. We have a range of processes available and we create tailored plans which are designed to be ‘lean’, i.e. to only uncover new information that is relevant to the project.

Quite often the results can be surprising, as can the improvements they deliver

Here are the UX services we provide, click on each to read more:

Would you like to see examples of our work, or speak to us about your website’s user experience?

Click below to view our portfolio or contact us today –