Your Key to a better online experience

User experience research and design is the key to Pedalo’s people powered web design approach as it centres on understanding all of the human elements that will make your site as effective as possible. With all the information we gather through our research methods, we then put all those juicy lessons learned into practice via UX design.

User experience research involves investigating your audience’s behaviours, attitudes and emotions about using a particular product, system or service, in this case your website.  This includes the practical, experimental, affective, meaningful and valuable aspects of human-computer interaction and product ownership.

User experience design involves taking everything we’ve learned in the research phase to design an effective and optimised solution, taking into account the latest technologies and trends, to bring the best results for your organisation and meet your online goals.

We build clever and informed websites that take advantage of insights gained whilst collaborating with our clients to learn more about them and their target audiences. The user or customer journey is examined in detail and optimised for the greatest satisfaction and conversion.

We’re your User Experience experts in London

Located on Victoria Street, in the heart of Central London, we are perfectly located to cater to a wide variety of sectors in the UK.  We have over 15 years of experience with businesses, membership organisations, NGO’s and charities.

Our Work in User Experience

From optimising donation funnels for charities (see case study)

to streamlining Clearing course registration for universities (see case study)

to improving member joining (see case study)

our experience is what makes our UX services stand out and get results.  We take everything we’ve learned from past projects to provide the best possible solution for your unique site audience and organisation’s goals.

Our User Experience Services

Our client’s existing work in this vital area can vary greatly and so we tend to tailor research and design techniques to each on an individual basis. We have a range of processes available and we create tailored plans which are designed to be ‘lean’, i.e. to only uncover new information that is relevant to the project.  Quite often the results can be surprising, as can the improvements they deliver.  The services we offer include:

Our UX Blog

We are also firm believers in sharing the knowledge and continuously update our UX blog with reports, guides and advice on improving the user experience on your digital platforms.

If you would like to discuss your UX project with us or to see examples of our work, click on the buttons below.