Anti-Slavery International – Enhancing Usability and Content structure

The Challenge

Anti-Slavery International came to us with an old CMS that was not user-friendly or responsive. Staff were also unable to update and adapt the site, and they had some fantastic content and imagery that wasn’t being used effectively.

The Solution

We enjoyed a collaborative partnership with Anti-Slavery International throughout the process, which began with a full user experience cycle. We delved into organisational strategy, and considered what should and shouldn’t be on the site. We then proceeded to create an information structure aimed at engaging the right audience, with content that could be updated regularly and easily within staff time constraints. We created a brand new design in WordPress and optimised the site for viewing on any device.

The result

Anti-Slavery International’s new website has a fresh look, is fully responsive and is built on an optimised navigation structure. This enables the organisation to showcase its work in an engaging way and make use of impressive imagery and content. It is also able to fundraise more effectively online, with the site’s fundraising section divided to allow different donor groups to access the most relevant information and take action.

The results have been impressive, with users now spending 62% longer viewing the site, the bounce rate reduced by 65% and conversions up by over 200%. We are continuing to work with Anti-Slavery International, providing ongoing maintenance, management and support to keep the website up-to-date and performing optimally.

Our new website feels modern and bold, yet very simple, which is the very result we wanted from the start. It was a long and complicated process – one that one doesn’t go through very often and generally doesn’t know how it works exactly and what to expect from it. This is where Pedalo was the most useful. They managed it in a very professional way, engaging the Anti-Slavery team throughout. They were also very efficient in managing the flow of small and big issues and questions that normally arise in big numbers. The final result is very pleasing and is gathering very enthusiastic feedback. The structure is very simple and easy to navigate, and the design captures and strengthens our brand perfectly. It feels we now have a springboard to take our digital communications and fundraising to the next level.
– Jakub Sobik, Anti-Slavery International’s Communications Manager

Services provided for Anti-Slavery International

Are you considering a website redesign? Or would you like to improve your existing site’s performance? Get in touch for more information about our services.

Founded in 1839, Anti-Slavery International is the oldest international human rights organisation in the world. Today, it draws on its experience to work to eliminate all forms of slavery and slavery-like practices throughout the world. It deals with the root causes of slavery and its consequences to achieve sustainable change.

Project Highlights

  • Developing usability to increase time users spend on the site

  • Making content easier and quicker for staff to manage

  • Ensuring mobile and tablet compatibility