We collaborated closely with the charity to explore and clarify its needs, and then created a new Drupal website design which allows for maximum personalisation and member engagement. We created a compelling and personalised user journey, in which content is surfaced based on a user’s profile and past browsing history, enabling users to find an endless stream of interesting and relevant information.
The site has differential data display options based on user types (such as logged-in member / non-member) and presents personalised data according to each users’ preferences and previous site usage. Like Google and Amazon, the website is able to ‘learn’ a user’s preferences and therefore display the most relevant content, with increasing accuracy over time.
The Fostering Network also publishes a prestigious printed magazine and we were keen to give it an innovative digital makeover to maximise member engagement. We replaced the charity’s previous PDF download version with a customised, glossy, online version, where users can digitally flip through pages in the same way they would a normal magazine. The full publication is open only to members, but site visitors can view snippets.