Digital marketing services
Our digital surfaces have never been more busy, and to get the attention your website desires, marketing campaigns need to stand out. At Pedalo, our digital marketing services aim to do just that.
From search engine optimisation, to paid media, to conversion rate optimisation and web analytics, we make sure that you are supported at every stage of your marketing strategy.
We provide a full suite of digital marketing services built around creating marketing campaigns that are optimised, scalable, and measurable.
Search Engine Optimisation
Making sure your users can easily find your website online is the bedrock of any marketing strategy. However, not every website is designed with online visibility in mind. Search Engine Optimisation is the process of making sure that search engines love your website as much as you do.
We can help you identify and fix technical and content issues hampering your ability to show for your key users. We write new content to target key search terms, or support your content team in writing it themselves. All of this along with clear and transparent communication and reporting every step of the way.
Search Engine Optimisation services
AI Engine Optimisation
We think that generative AI engines such as ChatGPT or Gemini are quickly becoming the future of search online. If you think so too, then we can help you prepare your website for the AI search era by optimising your website for these new and developing technologies.
From fixing underlying issues, to optimising content, to developing new pages designed from the ground up with AI in mind, we will make sure your website is ready for when the AI future becomes the present.
Paid Media Advertising
If what you’re looking for is short term performance for a current or upcoming marketing campaign, paid media advertising may be the solution you are looking for.
From advertising on search engines such as Google or Bing, to social media channels such as Facebook or TikTok, to large scale ad campaigns across the web, TV, and digital out of home, we can plan, action, and optimise digital marketing campaigns that work across all of the major channels used today.
Well constructed and optimised campaigns, combined with accurate tracking and clear reporting, allow us to provide you with all the performance you need to make marketing campaigns shine.
Conversion Rate Optimisation
Generating online visibility only matters if your website is ready to direct those users to the actions you want them to take. Conversion rate optimisation can permanently improve your marketing performance without needing to increase ad spend by improving your website’s ability to convert the users that arrive on the site.
By simplifying user journeys, identifying moments of confusion and indecision, and optimising page structure, we will make sure that your users find visiting your site a smooth and enjoyable experience.
Analytics & tracking
Well implemented and maintained web analytics is what allows you to tell if all the rest of your marketing strategy is actually working. In the modern age of web tracking, data accuracy is not easy to maintain, but we can give you confidence that the data you are recording on your website is consistent with reality.
The modern age is also one where respect for user privacy must lie at the heart of your analytics set up. We can ensure your tracking set up is compliant with all current privacy requirements.
Once your web tracking structure is in place, we can build you reporting dashboards and notifications to ensure you have all the data you need at your fingertips exactly when you need it.
Our pricing
The cost of a website development project will depend on the needs of each client. After a briefing call we’ll send you a personalised delivery plan with prices, allowing you to decide what works best for your budget.
Our services are tailored to you, making us a cost-effective choice for all your website development needs.
How we work
Our straightforward process keeps you in the loop and makes sure we are focusing on what matters to you. From the initial discovery call, to the proposal to agreeing the work, we are here for you every step of the way.
After you have sent us an enquiry, we will be in contact to book in a discovery call to gather more information about your request. From here, we will then put together a proposal along with pricing which can be presented to you before you take some time to make a decision. Once agreed, an onboarding session will be arranged and the project can begin.
Examples of our work
Why choose Pedalo?
Contact us to get your project moving in the right direction
At Pedalo, we mix smart strategy with creative spark and tech know-how to bring your digital world to life. Whether you’re starting fresh or looking to improve an exsting site, we’ll help make it stand out and keep it moving forward. Call us on 020 8747 3274 or send us a message to get going.
Smart thinking. Seamless delivery. Results that matter.
Let’s create something brilliant together – get in touch.
