World Cancer Research Fund
The World Cancer Research Fund is a leading authority on the links between diet, weight, physical activity and cancer prevention. Their research and public awareness campaigns empower individuals and influence global policy around cancer prevention. In 2017, we started working closely with WCRF to deliver technical support, design and functional enhancements, and ongoing development for their Drupal-based websites. In 2020 we undertook an extensive redesign and rebuild porting over all their Drupal assets to WordPress, reducing ongoing overheads and streamlining the administration process at the same time. We also instituted a WordPress based maintenance tool-set which ensured their sites were continually up-to-date and monitored in real-time for malware and downtime issues. ensuring a high-performing, accessible digital experience that reflects their global impact
The client’s primary objectives included:
- Flexible page creation
Developing intuitive tools to allow content editors to build complex, visually rich pages without developer input—enabling greater agility and editorial control - Drupal upgrade & UX improvements
Initially upgrading their sites from Drupal 7 to Drupal 9, with a fresh new front-end experience that prioritised mobile responsiveness, clarity, and accessibility - Migration to WordPress of all their Drupal based sites
A thorough technical and functional audit, redesign, rebuild and deployment of WCRF’s three main sites from Drupal to WordPress - Third-party system integrations
Connecting the websites with key tools including their CRM, email marketing, and donation systems to streamline workflows and enhance campaign performance - Data protection & international compliance
Ensuring the website and data practices remained fully compliant with GDPR and other international data regulations, with robust user privacy controls in place
Drupal version upgrades, WordPress migration, donation funnel tooling, and bespoke front-end health tools and calculators
We were initially engaged to carry out a full external audit of the client’s Drupal estate, and later brought on board to oversee delivery of the findings and support WCRF’s wider digital road map. This included helping transition the organisation to a modern, scalable Drupal 9 platform. In 2019, we also worked with the client strategically to support the move from Drupal to WordPress, improving the editing experience, reducing ongoing costs, and opening the site to a wider developer community. The move also helped strengthen security, disaster recovery, and long-term maintenance processes.
A key part of the work was developing a flexible content editing interface, enabling the WCRF team to create campaign, research and event pages without technical support. We also designed and delivered a portable multi-currency donation toolset that could be used across their suite of sites, with tailored fields and conditional logic to suit different campaigns and placements.
We have also supported the organisation’s international remit through multilingual functionality, third-party integrations, and ongoing compliance with changing data and privacy standards.
Project achievements
The initial Drupal 9 upgrade and accompanying UX enhancements led to improved engagement metrics, including a marked reduction in bounce rate and longer time spent on key information pages. The later migration away from Drupal to WordPress enhanced the admin tool-set, providing the team with benefits from more efficient workflows, a more intuitive CMS experience, and faster rollout of content updates.
Our work with WCRF has included ongoing Drupal, WordPress and server maintenance, digital strategy advice, and future planning to help expand their online impact and support global cancer prevention efforts.
“Our projects have been a huge success and we’ve had nothing but positive feedback from across our organisation and externally. We are incredibly grateful for the hard work and dedication Pedalo put in.We look forward to continuing to work with them.”
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With over 15 years of experience supporting WordPress and Drupal sites, we help organisations keep their sites secure, reliable and performing at their best. Our proactive maintenance takes care of updates, monitoring and optimisation, so you can focus on your goals without worrying about the technology. Whether resolving issues, improving performance or planning for growth, we provide the long-term support to keep your site running smoothly. Call us now on 020 8747 3274 or send us a message to get going.
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