CARE International
CARE International UK is part of a global humanitarian organisation delivering life-saving aid and long-term development programmes in over 100 countries. Focused on empowering women and girls, CARE works to combat poverty and injustice through community-led initiatives, advocacy, and emergency response.
We were brought on board by CARE to redesign and redevelop their UK website with the goal of increasing donations, improving user engagement, and providing a better platform for communicating their mission and impact. Their previous site was built on an outdated CMS, with limited flexibility and a disjointed user experience – particularly on mobile devices. Content management was time-consuming, and the donation process lacked clarity and efficiency.
Collaborating closely with CARE’s digital team, we delivered a modern, user-focused Drupal site that streamlined supporter journeys, strengthened brand storytelling, and empowered internal teams to manage content with ease.
The client’s primary objectives included:
- Improving user experience and donation journeys
We created an intuitive, responsive design with simplified navigation and clear pathways for users to learn about CARE’s work, take action, and donate. The new structure supports multiple user types – from first-time visitors to long-time supporters—while ensuring accessibility across all devices. - Flexible content management
The new Drupal build features a flexible, component-based editing system that allows CARE’s team to create pages, publish updates, and manage campaigns with minimal technical input. This agility supports fast responses to humanitarian crises and evolving organisational priorities. - Boosting donations and supporter engagement
We redesigned the donation experience to be faster, clearer, and more persuasive. Optimised forms, clear calls to action, and messaging tailored to different donor types all contribute to stronger conversion rates and deeper engagement. - Strengthening brand identity and storytelling
We introduced a vibrant, mission-led design with strong visual storytelling. Photography, case studies, and impact statistics are used strategically throughout the site to build trust and emotional connection with users. - Supporting internal efficiency
To help CARE manage the site effectively in-house, we delivered training, documentation, and a back-end interface built for ease of use. This reduced ongoing support costs and empowered the team to focus on communications and fundraising.
Mission-driven design and donation-led user journeys
Throughout the project, we worked in close partnership with CARE’s digital and communications teams to ensure the site met both immediate goals and long-term strategic needs. Regular feedback sessions allowed for a collaborative, iterative build process that aligned with CARE’s core values and audience expectations.
The modular setup enables CARE to respond rapidly to emergencies, update campaign messaging, and tailor content for different audiences. Meanwhile, the refined user experience encourages deeper exploration, more donations, and stronger advocacy.
The result is a modern, mission-aligned platform that supports CARE’s life-changing work around the world.
Project achievements
Following the launch of the new site, CARE International UK saw significant improvements in digital performance:
- Online donations increased across both one-off and regular giving
- Bounce rate decreased by over 40% sitewide
- Engagement with key content, such as appeals and impact stories, more than doubled
- Internal content updates became faster and more efficient
The website plays a central role in CARE’s digital strategy – supporting fundraising, advocacy, and communications while reinforcing their identity as a bold, compassionate force for global change.
“The new website is a huge improvement over what we had, and the initial feedback is excellent. We are very, very happy.”
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Not-for-profit and charity sector expertise
With over 20 years’ experience supporting charities and NFP clients, we help organisations maintain secure, reliable and high-performing sites. Our proactive maintenance, updates and optimisations ensure your digital presence runs smoothly, while our responsive support means issues are resolved quickly. By taking care of the technology, we give your team the freedom to focus on delivering your mission and creating real impact for the communities you serve. Call us now on 020 8747 3274 or send us a message to get going.
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