Cavell
Redesigning and streamlining a charity website for greater impact
Cavell supports UK nurses, midwives, and healthcare assistants through financial assistance, advice, and wellbeing resources. The charity asked Pedalo to redesign and rebuild its website, creating a more engaging, accessible, and efficient digital presence that better reflects its mission and supports its growing community.
Our work focused on modernising Cavell’s online identity, improving usability, and simplifying administration, while ensuring the platform remains secure, compliant, and easy to manage for the long term.
The client’s primary requirements include:
- Redesign and modernise the website
To deliver a more intuitive, visually appealing experience for supporters, beneficiaries, and partners. - Enhance UX and UI through research and design
To ensure content, structure, and user journeys meet the needs of diverse audiences. - Merge the Cavell Star Awards site into the main platform
To reduce costs and simplify content management within a single WordPress admin area. - Provide ongoing digital consultancy
To support the charity’s evolving needs with proactive advice and enhancements. - Ensure full responsiveness and accessibility
To make the site easy to use and navigate across all devices. - Maintain GDPR compliance and security
To protect user data and meet cookie and privacy requirements.
Fast and proactive ongoing support, hosting and maintenance services, supporting this newly redesigned and rebuilt WordPress site for the Cavell charity
Pedalo carried out a full redesign of Cavell’s website, beginning with UX and UI research to better understand user needs and engagement goals. We then developed a bespoke WordPress theme aligned with Cavell’s refreshed brand identity, creating a warm, welcoming, and easy-to-navigate experience for visitors.
As part of the rebuild, we merged the Cavell Star Awards microsite into the main WordPress platform. This integration reduced hosting and maintenance costs, while simplifying administration by giving Cavell’s team a single CMS for managing all content.
The new site was built with full responsiveness and accessibility in mind, ensuring an optimal experience on mobile, tablet, and desktop. We also implemented GDPR-compliant cookie controls and provide ongoing hosting, weekly security updates, and performance monitoring through our managed WordPress maintenance service.
Alongside technical delivery, we continue to offer strategic consultancy, helping Cavell adapt and evolve its digital presence as the charity’s needs grow.
Project achievements
The new Cavell website has strengthened the charity’s digital identity and improved the user experience for both visitors and administrators. The unified platform has simplified content management and reduced operational overheads, while the responsive, accessible design helps Cavell engage with supporters on any device. Ongoing maintenance and strategic consultancy provide peace of mind and long-term value, ensuring the website remains secure, high-performing, and aligned with the charity’s evolving mission.
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