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User Experience on Membership Websites – Who’s Hitting the Mark?

Published Today: A New Report Exploring the State of User Experience on Membership Websites in the UK

Due to their complexity, size and legacy IT systems, many membership organisations and associations struggle to find their footing in today’s digital world.  Often there is a massive gap between members’ expectations from their online experience  and the organisations’ delivery of the same.  But what exactly is the current state of membership websites in the UK today?  Have some organisations found a way to bridge the gap?  What are membership organisations doing right (or wrong)?  With the year 2016 coming to and end and 2017 about to begin, we thought it was time discover just that.

Our report explores the state of membership sites in the UK today, focussing on user experience.  We sampled and bench-marked an array of membership sites against a list of criteria relating to member recruitment, engagement and retention, as well as some more general aspects of UX.  10 websites belonging to large, well known membership organisations & associations were analysed and tested against these criteria, the results then integrated and summarised to provide an average score, revealing which areas are currently being given the most attention, and which are lagging behind.  Through this process, a detailed snapshot of the digital realm of the membership sector was produced, showing both the current areas of strength and the challenges that still lay ahead.

 

Download the Full Report Below

In the report, which is free to download below, you can discover our key findings, along with explanations and screenshots of how the websites analysed performed on the different criteria and the full table of results.  The report was published in association with MemberWise.

We hope this report can serve as a basis for comparison and as a guide to help membership organisations and associations improve their website’s user experience and to bridge the gap between member expectation and the organisations’ delivery of their online experience.

Click on the button below to download the full report and discover how your website measures up to some of the larger organisations in the association and membership sector.

We’d love to hear your feedback

If you have any questions or comments about the report, would like to explore how to implement the examples and suggestions on your website, or if you simply need help downloading the report, please contact us below.  We’d love to hear from you.