Igloo Thermo Logistics

supporting business success & evolution

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brief

Igloo Thermo Logistics provides an exceptional refrigerated courier service for a range of well-known brands, including Sainsbury’s, M&S and Dr Oetker. Its fleet of temperature-controlled vehicles transport chilled and frozen consignments of all sizes, from parcels to pallets, to destinations throughout the UK.

We partnered with Igloo when the company was in its infancy, with a brief to build a website and set up the company’s digital presence. We then continued to support the business as it rapidly expanded following a successful Dragons’ Den TV appearance in 2007.

Igloo logo

action

Initially, we helped Igloo launch itself digitally, providing all of the online expertise needed, including website design and build, hosting, email set-up and management, and domain registration. Then, as the company rapidly expanded and evolved, we provided ongoing support and development to improve and maintain the Igloo website and maximise digital success. This was pivotal in supporting the offline work also being done to grow the Igloo brand following Dragons’ Den investment.

One major project involved improving technical SEO to increase the website’s organic traffic, which helped the company grow from its small size to a multi-million pound turnover. We also relaunched the website in Drupal, and continued making iterative site improvements to maximise online business success over the course of many years.

impact

We’re proud to have played a key part in Igloo’s digital success and transformation from small business to multi-million pound company. We’re also delighted that our support enabled Igloo founders Alistair Turner and Anthony Coates-Smith to become the first Dragons’ Den entrepreneurs to achieve millionaire status.